Stagecoach Brand Guidelines
This is a page intended to provide a brand brief for Stagecoach Cartage & Distribution LLC. Here you can download the authorized logos, as well as their respective color/format variants.
Stagecoach Cartage and Distribution, LLC logo uses Futura Display as the main typeface for the business name. The logo represents the business passion for the trucking and warehouse industries. The main logo should be used on all public-facing materials (direct mail, advertisements, the homepage of the website, etc.). When in doubt about logo use, please contact the MVT Marketing Department.
These are suggested colors for use in Stagecoach Cartage and Distribution, LLC design applications. The use of other colors is allowed, but it is recommended to keep the primary and secondary color palette as much as possible to preserve the consistency of the brand.
Find here a complete guide on the suggested uses of the brand: logo, typography, image use, and some other applications.
Stagecoach Cartage and Distribution Sub-Brands
Images show Stagecoach trucks, drivers, and staff in real-life situations. They should convey emotions and atmosphere, and engage the audience. The images should feel observational and spontaneous (rather than staged) and show the energy of the people who interact with Stagecoach. Only use images that are relevant and add value. Ensure the content does not offend or alienate. Avoid cliches, and racial and gender stereotyping.